Customers' Mobile Lifestyle Mirrored in New Mansfield AT&T Store
Feb 24, 2015 11:21AM ● Published by Kevin
L-R, Wes Sharp, area manager; Jon Biggs, store manager; Laura Hazelwood, director of sales; Hardmon Williams, Vice President/General Manager of North Texas. Photo courtesy of AT&T.
AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in Mansfield. The new store at 1971 N US 287, Suite 113 transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal – to create a more interactive and inviting store environment.
Customers in Tarrant County will be among the first to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in the Dallas-Fort Worth area. AT&T invested $6.55 billion in our network in Texas between 2011 and 2013. It’s all part of a multi-year, multi-billion plan to significantly expand and enhance the IP broadband networks across Texas. In the Dallas-Fort Worth area alone, AT&T invested more than $2.6 billion in its wireless and wireline networks from 2011 through 2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.
“We are committed to bringing job opportunities and new goods and services to Mansfield consumers and this is the kind of investment that we want to celebrate as we continue to grow our local economy,” said David Cook, Mayor of Mansfield. “Any time we can celebrate the opening of a new store, especially one with a cutting-edge new retail concept in Mansfield, it’s a great day.”
“Customers visiting our Mansfield store will discover an interactive shopping experience built around their mobile lifestyle,” said Hardmon Williams, Vice President/General Manager of North Texas. “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in North Texas.”
Everything about the store is designed for ultimate flexibility. It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.
Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.
Hours for the new Mansfield store are Monday through Friday, 10 a.m. to 8 p.m., Saturday, 10 a.m. to 7 p.m. and Sunday, 12 noon to 6 p.m. To find the nearest AT&T store or Device Support Center near you, visit att.com/find-a-store or att.com/dsc. Don’t forget you can also make an appointment before visiting your local AT&T store - att.com/storeappointment/.
Information provided by Diane Brandon of AT&T