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Mansfield Magazine

#NoMeanGirls Movement Raises More Than $10,000, but Isn't Stopping There

May 19, 2015 01:11PM ● By Kevin
#NoMeanGirls is a campaign of to help women become aware of ways to eliminate "mean girl" behavior in their lives. Created by Sarah Zink and Shivaun Palmer, the Fort Worth-based initiative was backed by 91 supportive individuals in its initial Kickstarter campaign, which raised $10,560.

Launched on March 19, the Kickstarter campaign was a fundraiser to bring the project to life and push it out to a national audience. The "ripple in the pond" as Zink calls it, starts in the Metroplex.

It began at a conference, Zink recalled, where the phrase was used and realized to have a strong resonation with women. After a year of planning, #NoMeanGirls was launched in January.

"I think my personal story mirrors that of most women," Zink said. "I can still remember some of the comments that ‘mean girls’ made in school, in college, in my early years of working. Those comments stick with each of us, and too often, we believe what is said to us, if it’s said often enough. I believe that bullying is psychological violence, and it has to stop."

So, what is a "mean girl" exactly? Plaid for Women came up with a list of identifiers:

  • Mean Girls gossip about each other
    Plaid Women don’t listen to gossip and don't participate in destructive rumors.
  • Mean Girls criticize based on looks
    Plaid Women find out the talent, character and motivation inside.
  • Mean Girls exclude other women
    Plaid Women find ways to include other women in their business and personal lives.
  • Mean Girls enjoy when other women fail
    Plaid Women find ways to be supportive in failure and celebrate successes.
  • Mean Girls fear other women's successes
    Plaid Women work to help other women succeed, even if they surpass them.

  • The community funding has allowed for the initiative to be built on the web. With that being said, on the website, the average woman has to access six or more websites to gather the information she needs to manage "the business of life." 

    "We wanted women to be able to find a single-source platform where they could give and receive information to (1) achieve their goals – whatever those may be; (2) get connected with like-minded women and (3) have their voices be heard," Zink said. 

    On top of the digital blogging platform, Plaid Radio and Plaid TV were recently launched. Plaid Publishing is also on its way in the continuing quest to help women be heard.   

    Future plans include "Plaid Travel" (for solo travelers) and a national conference. Ultimately, as a for-profit company, the goal is to be acquired by a larger media company. Entrepreneurship is hard work, but Zink said she's up for it.

    "It seems like we are on a never-ending quest for investors, sponsors, members, bloggers," she said.

    The national push begins now through 2016, and the company looks to be global by 2017. Zink said they hope to raise even more money from corporate sponsorships with the momentum from the community Kickstarter campaign. Anyone can still donate by emailing her directly at Although the company is for-profit, donations can be made to the nonprofit portion of the company, and in turn be tax deductible.

    While hoping to empower women through this campaign, Zink concluded with advice anyone can follow:

    "I would say to anyone who wants to build their dream to remember to ‘take control of your destiny or everyone else will’ and ‘it’s never too late to become the person you might have been.’"

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